INTO ME – CONTENT MODE x ADRIAN LAZARUS

Into Me is a short Fashion Film I shot in New York with the talented actress and writer, Carly Chaikin.
While in Los Angeles I was approached by Founder and Creative Director for Content Mode, Deborah Ferguson, to shoot the story that Carly had written.
Carly is currently starring in the hit series Mr Robot and was in New York on a break at the time.
The words were really beautiful and haunting, and I easily imagined this story playing out on the streets on NYC.
The amazing fashion was styled by Deborah, and along with a terrific creative team of Mark Edio (Make-Up),  Jerome Cultrera (Hair) and Julia Bekker (Assistant Producer), we hit the streets one warm summer’s evening.
The shoot revolved around our trip uptown to the Music Building near Times Square where we were greeted by the warm smile and crazy stories of Gerry the building manager. The Music Building is 10 floors of studios that have hosted almost every great band to visit NYC since the 80’s.
The graffitied walls, classic elevators and rooftop all helped create the sense of darkness and forbidding of a NYC of decades gone by.
Carly edited the film herself, and Into Me was subsequently nominated for 6 Awards at the 2016 La Jolla International Fashion Film Festival.
Thanks to Deborah Ferguson and Content Mode for the amazing experience!

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